• Mailing lists and real-time statistics for effective campaign management;
  
  
• Automatic ‘handset recognition’ and on-the-fly content transcoding, ensuring the very best quality content a handset can support is always delivered;
  
  
• Intuitive graphical design of advanced, interactive messaging services, including two-way SMS, MMS, Wap Push and Email;
  
  
• Support for per-event, subscription-based and credit-deducted end-user billing models, content gifting, etc.;
  
  
• Full support for all the main Digital Rights Management standards in the market today;
  
  
• Full internationalisation, with support for multiple languages and network operator specific requirements.
  
  
• Flexibility to create a vast range of interactive services, and a full set of wizard-driven templates for common services;
  
  
• Integration with all of  industry-leading mobile gateways including 3G video, voice, Location, SMS, MMS, and premium billing;
  
  
• Ability to create WAP/XHTML menus and off-network content portals, triggering subscription or individual content purchases;
  
  
• Ability to publish and deliver content to mobile network portals (e.g. Vodafone Live!, Orange World, etc.);
  
  
• Flexible subscription support, for automatically recurring services and mobile phone user retention and differentiation;
  

M2M is the obvious choice for any content or service provider wishing to outsource the whole mobile phone marketing solution, catering for the full spectrum of both simple services and exceptionally advanced bespoke application development.