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Nike get 84,000 mobile downloads and 9,200 survey responses

Vodacom estimates that spending on mobile phone marketing ads in South Africa could reach 1.5 billion rand (US$222.4 million) by 2011. A 3-month trial with Nike resulted in more than 84,000 content downloads and 9,200 survey respones, ahead of Nike’s expectations.
Lambert Smith Hampton - Go Mobile

Following initial test Lambert Smith Hampton have now gone live with mobile marketing for some key properties!

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